Medist Group is one of the most recognized brands in the Romanian medical sector, with over three decades of experience in providing innovative equipment and solutions for hospitals, clinics, and research centers. To reflect the professionalism and diversity of its four divisions – Imaging, Life Science, Medist SRL and Onco Systems – the company chose to develop a modern digital ecosystem combining custom websites and a dedicated mobile application.

The project’s goal was to create a unified, intuitive, and flexible platform, enabling users to quickly access products, services, events, and educational resources, while allowing the Medist team to easily manage content and maintain a coherent image across all divisions.

Technical Specifications

The project included the creation of four distinct websites, each with a visual identity adapted to the respective division but built on the same core structure.

• Homepage – a central presentation point with dynamic banner, product and service highlights, competitive advantages, key statistics, and strategic partners.
• Company pages – showcasing mission, vision, team, and testimonials to inspire trust and professionalism.
• Systems and products – clear category structure (radiology, digital mammography, surgical imaging solutions, ambulance equipment, military medicine, etc.), with detailed product pages including descriptions, images, benefits, videos, and downloadable brochures.
• Suppliers – comprehensive presentation of partners with full product listings.
• Smart wishlist – visitors can add products and services to request a personalized quote; requests are centralized and automatically sent to administrators.
• Events and blog – dynamic modules for promoting updates, with filtering options, tags, and social sharing.
• Medist Academy – dedicated space for educational resources (text, video, banners).
• Careers – available job listings, individual job pages, and integrated application forms.
• Informative and contact pages – cookies policy, GDPR, terms and conditions, contact details, interactive map, and message forms.
• Additional features: Twakto live chat, newsletter subscription, multilingual system (RO/EN), mobile Call button, full GDPR compliance with consent options, and automated confirmation emails for requests and job applications.

Admin Panel

Each division received its own dedicated admin panel, tailored to specific needs.

• Interactive dashboard – real-time display of new requests, added products and articles, and job applications.
• User and role management – granular control of permissions for security and efficiency.
• Page and product management – fast creation of categories, services, and systems.
• Integrated SEO optimization – for maximum visibility on Google.
• Google integrations – Analytics, Search Console, and automatic sitemap.
• Newsletter management – creating and managing subscriber lists.
• Advanced GDPR module – collection and storage of consent details (user, date, time, device, OS, document version accepted).

General Advantages

The implementation of the Medist Group platform delivers significant benefits:

• Unified brand identity across all divisions.
• Intuitive navigation and optimized user experience.
• Effective promotion of products and services with multimedia presentations.
• Modern interaction tools – wishlist, live chat, job applications.
• Simple and flexible content management, with separate admin panels per division.
• Increased online visibility through SEO and Google integrations.
• GDPR compliance ensuring data protection and user trust.
• Scalability – easy to extend with new languages, modules, or integrations.

Client

Medist Group is a leading provider on the Romanian medical market, active in critical healthcare domains:

• Medical Imaging – radiology, ultrasonography, and surgical solutions.
• Life Science – advanced technologies for research and life sciences.
• Medist SRL – integrated solutions for hospitals, clinics, and medical units.
• Onco Systems – state-of-the-art equipment and technologies for oncology.

Through this project, the company strengthened its leadership position, offering doctors, researchers, and partners easy access to innovative products, educational resources, and specialized services. The digital platform not only supports brand promotion but also reinforces Medist’s mission of bringing technology closer to healthcare.